The next step is focused on fitment, where precision is key. At this stage, wheel sizes, offsets, brake clearances, and load ratings are carefully determined to ensure optimal performance and compatibility. Each design undergoes rigorous internal testing to guarantee that it meets the highest standards for both fit and safety. This meticulous process ensures that every wheel not only looks exceptional but also performs flawlessly, delivering the perfect combination of form and function.

In the engineering phase, the concept sketch is transformed into a detailed 3D model. This is where the wheel truly begins to take shape. The engineering team programs both the lathe and mills, carefully selecting the tools needed to achieve the intricate features and precise details of the design. Every aspect is considered, from structural integrity to aesthetic details, ensuring the wheel meets exacting standards. This phase is crucial in bringing the design closer to production, with precision engineering guiding the way.

In the lathe stage, raw forgings are transformed using FEMCO S2000 lathes to shape the wheel and define its key features. This is where the concave profiles are turned and brake clearances are carefully machined to ensure optimal fitment and performance. Additionally, the center cap detail is added, and the preset center bore is precisely crafted. The lathe process establishes the core geometry of the wheel, laying the foundation for its final design and performance capabilities.

The milling process is where the design is brought to life, as the wheel’s intricate details are cut from the existing material. At this stage, precision is key, with the goal of creating the lightest and strongest wheels possible—without ever sacrificing safety. Utilizing an extensive tool library, unique tool paths and cuts are made to achieve complex, eye-catching designs. This meticulous process ensures that every wheel not only looks stunning but also meets the highest standards for strength and durability.

The finishing stage focuses on refining and protecting the wheel. This begins with surface preparation, ensuring a flawless base for any additional finishes. Options like polishing or hand brushing are available to add a personal touch and elevate the wheel’s appearance. Each wheel is then coated with a powder coat top layer, which is baked at 400 degrees to create a durable and robust outer layer. This process not only enhances the look but also ensures long-lasting protection against the elements, giving each wheel a premium, high-quality finish.

In the assembly phase, multi-piece wheels are carefully brought together, with each component meticulously assembled to ensure perfect alignment and functionality. This is also when center caps are added, completing the final look of the wheel. Before any product leaves the facility, rigorous final quality control checks are performed. Each wheel is inspected for blemishes in the finish, and runout tests—both lateral and radial—are conducted to ensure the highest standards of precision and performance. Only wheels that pass these thorough checks are approved for shipment, ensuring that every product leaving the facility is of the finest quality.

Once a wheel has received its final approval, it enters the shipping stage. Each wheel is carefully packaged, ensuring it is fully protected for its journey. Any necessary accessory items are included, and shipping labels are generated for delivery to the final destination. The process is designed to ensure the wheels arrive in perfect condition, ready to be mounted and make their way onto the vehicles they were custom-built for. Every detail is handled with care, from the shop floor to the moment they are ready for installation.